PayPal
The client that grew with me
Ingo Money was one of my earliest clients, a relationship that started at my first job out of college and followed me into freelance. For years I was their go-to designer, supporting a fast-scaling fintech platform as it grew its reach across both consumer and business audiences. That kind of long term trust doesn’t happen by accident.
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One brand, two audiences
When you’re supporting two very different audiences, a consumer check cashing app and a B2B payments platform, the design has to work harder. I created digital ads, email campaigns, landing pages, web experiences, sales enablement materials, and thought leadership content including ebooks and white papers that spoke clearly to each audience without losing the thread of the overall brand. The challenge was making everything feel cohesive without making it feel generic.
Partner spotlight organic social for Jotform, customized to highlight their integration with PayPal’s full payments suite, including Pay Later, Venmo, and Fastlane.
Paid social carousel ad promoting PayPal’s platform to prospective partners. Each frame led with a single benefit, designed to work independently or as a sequence across placements.
What good looks like without a playbook
The wins here aren’t measured in pixels, they’re measured in trust. I became the go-to creative voice for teams that didn’t have one, helping close deals, keep partners happy, and making sure what the business promised actually got delivered. My team knew that when they made a commitment, I’d back them up and get it done.
You don’t need a big design team. You need the right designer.
If you’re looking for someone to jump right in, ask the right questions, then get to work, let’s talk about what you’re building. No hand-holding, just thoughtful design delivered at the speed your business needs.
