VitusVet
One logo. A whole litter of possibilities.
VitusVet came with a solid logo and a big vision: helping vets speak for pets. My job was to turn that into a full brand system, a cohesive visual language that could stretch across web, product, and marketing, and flex enough to support VitusPay as a distinct but connected product feature.
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No time to paws, we’re building
In a startup you don’t get to wait until things are perfect before you ship. I designed and developed both the VitusVet website and VitusPay in WordPress while simultaneously building out the brand system, creating sales materials, and partnering with product and engineering on UX flows. VitusPay needed to feel like a natural extension of the VitusVet brand while still standing on its own as a distinct product feature, cohesive enough to build trust, distinct enough to tell its own story.
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Launched, cohesive, and ready to grow
The real win was giving a scrappy, fast-moving team something solid to build on. With a brand system in place, everyone from product to sales could move faster and stay consistent without reinventing the wheel every time. VitusPay launched with a clear identity and the collateral to back it up.
Every brand needs a foundation
Building a brand from the ground up is a lot. I’ve built brand systems from scratch and I know how to make the process feel less chaotic and more intentional. Let’s figure out where to start.
