{"id":7,"date":"2025-08-26T19:07:27","date_gmt":"2025-08-26T19:07:27","guid":{"rendered":"https:\/\/amandablythe.design\/?page_id=7"},"modified":"2025-08-29T00:02:23","modified_gmt":"2025-08-29T00:02:23","slug":"home","status":"publish","type":"page","link":"https:\/\/amandablythe.design\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" data-block-type=\"core\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" data-block-type=\"core\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/ data-block-type=\"core\">\n\n\n\n<h1 class=\"wp-block-heading\" data-block-type=\"core\"><strong>Amanda Blythe<\/strong><\/h1>\n\n\n\n<h3 class=\"wp-block-heading has-jost-font-family has-large-font-size\" style=\"font-style:normal;font-weight:400;text-transform:capitalize\" data-block-type=\"core\">Marketing &amp; UX Designer<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\" data-block-type=\"core\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" data-block-type=\"core\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/ data-block-type=\"core\">\n\n\n\n<p data-block-type=\"core\">Product-focused marketing designer with 10+ years of experience across web, mobile, and app platforms. Blends visual design and product thinking to create intuitive, consistent user experiences. Experienced in design systems, prototyping, and AI tools to streamline content development. Comfortable in startup environments, collaborating across teams, and owning projects from concept to execution.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" data-block-type=\"core\">\n<div class=\"wp-block-button\" data-block-type=\"core\"><a class=\"wp-block-button__link has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/amanda_blythe_design_portfolio_August2025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">View Portfolio<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\" data-block-type=\"core\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" data-block-type=\"core\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" data-block-type=\"core\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/ data-block-type=\"core\">\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:capitalize\" data-block-type=\"core\"><strong>Experience<\/strong><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-08c01c1c wp-block-columns-is-layout-flex\" data-block-type=\"core\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" data-block-type=\"core\">\n<div class=\"wp-block-group wp-container-content-231d8afb is-vertical is-layout-flex wp-container-core-group-is-layout-05b43539 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\" data-block-type=\"core\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-745a82c2 wp-block-group-is-layout-flex\" data-block-type=\"core\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-f96796aa\" data-block-type=\"core\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" data-block-type=\"core\"><strong><strong>PayPal<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\" data-block-type=\"core\">Oct 2021 &#8211; Current<\/p>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\" data-block-type=\"core\">Lead design and content development for partner-focused marketing toolkits across web and mobile surfaces. Collaborate cross-functionally to deliver high-fidelity mockups and product messaging for Pay Later features. Manage messaging architecture to maintain consistency at scale and align with brand guidelines. Contribute to sales enablement efforts with visually cohesive materials that support product strategy. Use AI tools like ChatGPT to support content ideation and streamline production workflows.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" style=\"font-size:14px\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"1024\" src=\"https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/PayPal-thumbnail_new-1-773x1024.jpg\" alt=\"\" class=\"wp-image-94\" srcset=\"https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/PayPal-thumbnail_new-1-773x1024.jpg 773w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/PayPal-thumbnail_new-1-227x300.jpg 227w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/PayPal-thumbnail_new-1-768x1017.jpg 768w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/PayPal-thumbnail_new-1.jpg 1080w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" data-block-type=\"core\">\n<div class=\"wp-block-group wp-container-content-231d8afb is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d439c89b wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\" data-block-type=\"core\">\n<figure class=\"wp-block-image size-large wp-container-content-0733e5d0\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"1024\" src=\"https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/VitusVet-thumbnail_new-773x1024.jpg\" alt=\"\" class=\"wp-image-90\" srcset=\"https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/VitusVet-thumbnail_new-773x1024.jpg 773w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/VitusVet-thumbnail_new-227x300.jpg 227w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/VitusVet-thumbnail_new-768x1017.jpg 768w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/VitusVet-thumbnail_new.jpg 1080w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-5280e479 wp-block-group-is-layout-flex\" data-block-type=\"core\">\n<p class=\"has-medium-font-size\" data-block-type=\"core\"><strong><strong>VitusVet<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\" data-block-type=\"core\">Aug 2019 &#8211; Oct 2021<\/p>\n\n\n\n<p class=\"has-small-font-size\" data-block-type=\"core\">Led design across web, mobile web, and app environments in the veterinary tech space. Partnered with product managers on feature development and app UI. Authored a company-wide brand style guide and maintained a cohesive visual language across platforms. Unified marketing and product design efforts to support consistent user experience and branding.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-08c01c1c wp-block-columns-is-layout-flex\" data-block-type=\"core\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" data-block-type=\"core\">\n<div class=\"wp-block-group wp-container-content-231d8afb is-vertical is-layout-flex wp-container-core-group-is-layout-05b43539 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\" data-block-type=\"core\">\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-5280e479 wp-block-group-is-layout-flex\" data-block-type=\"core\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-f96796aa\" data-block-type=\"core\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" data-block-type=\"core\"><strong>Marketing &amp; UX Designer<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\" data-block-type=\"core\">Freelance | Dec 2014 &#8211; July 2019<\/p>\n\n\n\n<p class=\"has-small-font-size\" data-block-type=\"core\">Delivered cross-platform digital experiences and user interfaces for clients in fintech and renewable energy. Built scalable brand systems and documentation. Created marketing and campaign assets in close collaboration with developers to ensure quality across web and mobile.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\" style=\"font-size:14px\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"1024\" src=\"https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/Alta-energy-thumbnail-773x1024.jpg\" alt=\"\" class=\"wp-image-118\" srcset=\"https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/Alta-energy-thumbnail-773x1024.jpg 773w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/Alta-energy-thumbnail-227x300.jpg 227w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/Alta-energy-thumbnail-768x1017.jpg 768w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/Alta-energy-thumbnail.jpg 1080w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" data-block-type=\"core\">\n<div class=\"wp-block-group wp-container-content-231d8afb is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d439c89b wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\" data-block-type=\"core\">\n<figure class=\"wp-block-image size-large wp-container-content-0733e5d0\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"1024\" src=\"https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/Socialarc-773x1024.jpg\" alt=\"\" class=\"wp-image-92\" srcset=\"https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/Socialarc-773x1024.jpg 773w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/Socialarc-227x300.jpg 227w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/Socialarc-768x1017.jpg 768w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/Socialarc.jpg 1080w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-5280e479 wp-block-group-is-layout-flex\" data-block-type=\"core\">\n<p class=\"has-medium-font-size\" data-block-type=\"core\"><strong>Socialarc<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\" data-block-type=\"core\">Feb 2013 &#8211; Nov 2014<\/p>\n\n\n\n<p class=\"has-small-font-size\" data-block-type=\"core\">Produced digital assets including landing pages, social content, and paid media campaigns. Supported UX design for microsites and interactive projects. Streamlined visual standards across print and digital formats to ensure brand consistency.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\" data-block-type=\"core\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" data-block-type=\"core\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" data-block-type=\"core\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/ data-block-type=\"core\">\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:capitalize\" data-block-type=\"core\"><strong>About Me<\/strong><\/h3>\n\n\n\n<p data-block-type=\"core\">Design has always been a constant in my life. I think of it as more than just a skill, it is the way I approach problems, tell stories, and bring ideas to life. Whether I am sketching out a digital tool, piecing together a quilt, or tending to my cottage garden, design gives me a way to create connections and make something meaningful.<\/p>\n\n\n\n<p data-block-type=\"core\">Quilting holds a special place in that mix. I enjoy working with reclaimed fabrics, cutting them down, and using grids and patterns to shape them into something new. There is something satisfying about turning scraps into a quilt that feels both beautiful and practical. It is a balance of tradition, resourcefulness, and creativity that I try to carry into everything I do.<\/p>\n\n\n\n<p data-block-type=\"core\">Alongside my creative work, I am studying computer science, which has opened up even more ways to explore the intersection of design and technology. I love finding connections between the two, how structure and imagination can meet to create tools, experiences, and art that are both useful and inspiring.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" data-block-type=\"core\">\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"1024\" src=\"https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/about-me-773x1024.jpg\" alt=\"\" class=\"wp-image-96\" srcset=\"https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/about-me-773x1024.jpg 773w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/about-me-227x300.jpg 227w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/about-me-768x1017.jpg 768w, https:\/\/amandablythe.design\/wp-content\/uploads\/2025\/08\/about-me.jpg 1080w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amanda Blythe Marketing &amp; UX Designer Product-focused marketing designer with 10+ years of experience across web, mobile, and app platforms. Blends visual design and product thinking to create intuitive, consistent user experiences. Experienced in design systems, prototyping, and AI tools to streamline content development. Comfortable in startup environments, collaborating across teams, and owning projects from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"brizy-blank-template.php","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/amandablythe.design\/index.php?rest_route=\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amandablythe.design\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amandablythe.design\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amandablythe.design\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amandablythe.design\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7"}],"version-history":[{"count":5,"href":"https:\/\/amandablythe.design\/index.php?rest_route=\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":119,"href":"https:\/\/amandablythe.design\/index.php?rest_route=\/wp\/v2\/pages\/7\/revisions\/119"}],"wp:attachment":[{"href":"https:\/\/amandablythe.design\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}